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Posted: 17 April 2020

Prize to Transform the Future

What might the *London City Region look like 20 years from now? Working alongside the (AONB) Director of Surrey Hills Rob Fairbanks and our own Strategic Development Manager Kitty Rose, OS GetOutside Champion Dan Raven-Ellison is asking you to imagine what it could and should look like…

What if the London City Region was radically greener, healthier, wilder and more beautiful? What would this look and feel like as a place to live, work and recreate? We are asking people to take this opportunity to use their 2020 vision to think about what our region may now look like 20 years from now.

Established by London National Park City, the region’s Areas of Outstanding Natural Beauty and National Parks along with OS and Culture Declares, the Prize to Transform the Future is an opportunity to reimagine and visualise all or part of the London City Region.

The Prize itself is a platform to influence, shape and transform the future. It is an opportunity to inspire action and create a positive legacy. If we can see it, we are collectively more likely to make it happen.

What are we looking for?

You can create your visualisation in any format including maps, sketches, video, paintings, fabric or words, as long as the thinking could be applied to the whole region. Submissions should be image- based but you may choose to support your visualisation with a written statement outlining what would be needed to make your possible future happen.

Taking inspiration from the incredibly long and rich history of the region, you are welcome to stretch your ideas further by sharing a vision for 200 or even 2,000 years into the future too. After all, there are trees in the region that have been alive for longer than that.

How to enter

You can enter on your own or in a team and The Prize may be awarded to one entrant or shared between many entries. We are open for submissions from 1st May with a deadline on 31st October 2020. The submissions will then be awarded by a large judging panel with diverse expertise in November and the winners announced in December.

Depending on the nature of the winning visualisations and ideas, we will work to make sure they are received by the Ministers, departments, organisations, experts and influencers who could help to bring them to life. In addition, a selection of the entrants will be published online by National Geographic UK as well as other media outlets.

Dan Raven-Ellison, founder of the London National Park City, said: “I hope lots of people will be inspired to rise to this challenge. This may not be a financial Prize, but the potential reward is something much greater, deeper and longer-lasting than that. We are currently facing a number of urgent wake up calls. Our health, our ecology and our climate are all entwined in states of emergency that threaten our lives and livelihoods. We need bold and positive visions that we can get behind to restore our futures and make life better for ourselves and future generations.”


Join the #PrizeToTransformTheFuture conversation and for more information visit the website Good luck!

*London City Region

London is one of the world’s largest and most influential cities. Its footprint extends way beyond the city’s administrative boundary. From the Surrey Hills to the New Forest, the White Cliffs of Dover to the Cotswolds, encompassing the new London National Park City, the wider London City Region reaches across southern England and is home to one of the world’s most beautiful, important, enjoyable and inspiring landscapes.